Branding

Cocoon Branding

Cocoon is a small gift shop in New Paltz, New York. For a design class I rebranded the small business.

Oaxaca Oasis

Oaxaca is a fake brand that I created for a design class. Oaxaca is a part of Mexico known for its sculptures of animals with bright colors. Mexico is also known for their Mexican chocolate. I used my inspiration of the colors of Oaxaca to create this chocolate brand.

Yogi Tea Rebrand

For a design class I was tasked with rebranding a tea brand. I chose Yogi Tea, a tea brand known for their calming teas and yoga tutorials on the sides of their packaging. When rebranding I took inspiration from the fact that French bulldogs are known for their silly stretches and “yoga poses”. Overall, I combined Yogi Tea’s brand identity of tranquility with the fun of frenchies.

It’s Vegan!?

It’s Vegan!? is a fake brand created with the idea that not all vegan food has to be boring and tasteless. It’s Vegan!? uses bright and bold colors to represent its bursting flavor and brand playfulness that is different than traditional nature themed vegan food brands.

Bark and Brew

Bark and Brew is a fake dog cafe brand. Bark and Brew is based in Newport, RI and serves food for humans and dogs. Bark and Brew focuses on using colors that match provide a feeling of warmth and comfort while also staying in tune with the Newport scenery.